Creating a personal brand is a ton of work, but it’s also incredibly rewarding and a great learning experience. Take a peek at her LinkedIn bio, because that’s how you write a great LinkedIn summary! Sponsored by Netflix's hit prison drama Orange is the New Black, the longform read is fascinating, relevant and elegantly presented. You may think that the basic “do’s and don’t” are enough, but they can still be misconstrued and used incorrectly – it just makes a sound brand presence. But the crux of GoPro’s suc­cess, and one of the brand’s great­est strengths, is user-gen­er­at­ed con­tent. Examples of Companies or Products That Have Outstanding Brand Equity. Giving great branded examples throughout your brand guidelines really shows “how” everyone should be presenting the brand. FACEBOOK ... Johnson & Johnson's Tylenol and Costco's Kirkland brands have been great brands … This is a textbook example of selling the benefits, not the features. This same advice applies directly to creating your tagline or slogans. For further help developing your career, check out my book, Why Career Advice Sucks . 4 Fantastic Examples of Brand Storytelling. 7. Just shoot for that essential feeling. GeekWrapped's commitment to popularizing science is a great example of a brand with a long-term vision that focuses on more than just profits. This is a prime example of stellar “social proof.” Her social media is consistent and professional. A great one can make your company (or product) benefits extremely clear to consumers. Zillow, a real estate company, and Instacart, an on-demand grocery service are some of the brands that have mashed-up names. Mainstream words From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity to reach and engage consumers today (social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial).. Strategy is not always easy to get right, especially when it comes to the tricky issue of attribution. GoPro is con­stant­ly improv­ing the tech­nol­o­gy users need to edit, upload, and share their videos (a GoPro app allow­ing users to do this on their mobile devices is expect­ed to launch this sum­mer). What exactly makes your product different from competitors? Differentiate your brand. and a number of successful campaigns, Coca-Cola is a prime example of brand personality. Interactive images, a captivating video and strong journalistic content all add up to a great article that ticks all the boxes for both brand and reader. Once the brand essence is nailed down, it is easy to write tag lines, design brand marketing campaigns, and make product decisions. The company's popularity speaks volumes about the fact that you can do very well by doing good. The more you allow your audience to see of the inside of your company, the better. Mashed-up words. https://www.inc.com/peter-economy/7-things-great-brands-always-do.html It's a modern brand with purpose. 6. This is another important component of great brand storytelling. Why? Don’t worry if you are struggling with the concepts. With a loud and vibrant logo, a good slogan (‘Delicious and Refreshing’, ‘Always Coca-Cola’, ‘Taste the Feeling’ – the list goes on!) We can suggest you great brand names. 05/06/2016 08:58 am ET Updated Dec 06, 2017 Have you ever wondered why some brands experience so much more success than others? Plus, it can generate a long-term income from that investment if executed well. Examples of such businesses names and trade names include Tumblr, which is a blogging app and Flickr, a photo messaging app. We are going to go through eleven examples of brands with well a well-defined brand essence. And here’s a screenshot of her Twitter, which has more than 8,000 followers and prominently links to an impressive brand (HubSpot) in her bio. 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